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          		 Phone Data Collection   Have questions about phone data collection?

Mktg. Inc. has a mission to provide nothing less than the finest in telephone data collection. One only has to inspect the company's facilities and meet our people to get a sense of our dedication to that mission. When we started, we set idealistic standards for the collection of data. They were based upon an untarnished view of how it should be done - we have never compromised those standards.

Through a combination of extensive data collection experience and the use of new technology, Mktg. Inc. provides all of our clients with a feeling of comfort, knowing that their projects will be accurate and completed both on time and within budget. All Project Managers are trained to be problem solvers, and this level of expertise is utilized as an invaluable resource by our clients.

CATI Packages
We offer two of the industry-standard CATI interviewing packages: Quancept and Tel-Athena (both of which utilize predictive dialer capabilities). Additionally, we provide our clients with a wide variety of services:

  • The ability to test programmed questionnaires online
  • Off-site monitoring (from their office or home)
  • Daily Reports
  • Marginal/cross-tabs
  • Open-end coding
  • Verbatim responses
  • Taped interviews

We also offer our clients the use of an 800 inbound number, for studies that require it.

Quality Assurance
Quality Assurance With over fifty years of combined experience, our Quality Control Department oversees each project from beginning to end. Their responsibilities include:
  • Checking wording and logic on each programmed survey prior to the start of interviewing
  • Editing completed interviews. Each survey is edited twice, ensuring that all skip patterns have been followed and that all open-ends have been probed thoroughly
  • Identification of areas that interviewers could find troublesome
  • Production of help sheets to assist interviewers


Interviewing and Staff Training
Upon being hired, each interviewer is provided with a comprehensive training manual. They also participate in a full-day training/orientation session, which includes a PowerPoint presentation covering everything from company policy to the history of market research.

While this training is an important step in one's road to becoming an interviewer, nothing can replace the value of the experience of conducting interviews on the telephone. Trainers work with each of the new interviewers in a twenty-station production room segregated for such purposes. Working side-by-side with monitors, the trainers help ease the new interviewers through their first week on the job.

While our new interviewer training program is extensive, it represents only a small percentage of the comprehensive training that our interviewers and supervisors receive. Subsequent workshops are offered on probing, handling difficult respondents, and the uses of CATI interviewing. An additional re-training technique we employ allows interviewers to listen to "live" interviews being conducted on studies to which they are assigned. The primary benefit of this program is it allows the interviewers to critique the interviewing abilities of their fellow staff members, providing positive suggestions for improvement that can be implemented immediately.

Lastly, it should be mentioned that Mktg. Inc. fosters a strong sense of commitment from our interviewing professionals; 32 of our interviewers have been with us for more than ten years.

The Good Old Days...

Interviewer Supervision
Our supervisors have a combined tenure of over forty years in the market research industry. Their experience has given them the ability to understand the nuances of all types of studies. Utilizing a Super Report, our supervisors are able to identify production, incidence, refusals, and dialing rates on both the interviewer and study level - an invaluable tool in the management of the study.

Monitoring Programs
At Mktg. Inc., a minimum of 15% of each interviewer's completed surveys are monitored. Our monitors (who have a combined 40 years of experience with us) start by logging onto both the interviewer's telephone line as well as their computer terminal. They then listen and watch carefully to ensure that each survey is being read verbatim, that the interviewer is speaking clearly and slowly, and that they are conducting themselves in a polite and professional manner. A survey is considered to be valid only after a monitor has heard the respondent both meet study qualifications and complete the survey.

In addition to ensuring the quality of your data, we find that monitoring allows for the early detection of problems, and is essential in helping to train new interviewers.